Customers at Gitex Shopper 2017 are benefiting from the electronics exhibition by scooping up the perfect deals on their favorite merchandise before the worth added tax (VAT) goes stay subsequent 12 months.
Retail specialists on the extremely anticipated occasion famous the big numbers of shoppers arriving early within the morning, regardless of it being a weekday. Many agreed that customer sentiment at current revolved round a ‘purchase now, before the VAT’ strategy. “People expect the prices of electronic products to go up once the VAT rolls around so they are definitely preponing many of their electronic purchases. We can definitely expect to see an impact of the VAT on sales this year,” says Priyam Agrawal, GM of EMax Electronics.
Speaking on the sidelines of the exhibition, he shared what EMax could be bringing to customers for this version of the occasion. “Unfortunately, there aren’t any major launches from the various big brands this year, but we have a number of very exciting offers. For our premium customers we have a ‘Spin-the-wheel’ promotion where they have a chance to win some amazing prizes such as new phones, TVs, and laptops, on purchases of Dh5,000 or more. Similarly, we have a promotion for consumers who spend Dh3,000 and above. They can try their luck at the ‘Magic Box’ and win a number of prizes as well.”
Agrawal additionally revealed that EMax could be having numerous nice dwelling equipment deals. “Summer is approaching, and people might want to change their ACs, so we have covered those segments as well.”
He additional revealed that the most well-liked classes at Gitex have historically been laptops and mobiles. “This year as well, we know that laptops and mobiles will be a much sought after category, but gaming is a segment that is slowly catching up, and we expect that segment to do very well this year. Virtual reality (VR) headsets have also proven to be a very popular item, to the point that there has been a reported shortage in the market for them. We have secured a supply for our customers and will be offering them at our stand.”
Asked if the current acquisition of Souq.com by on-line large, Amazon, would have an effect on conventional brick-and-mortar retailers within the UAE, Agrawal stated that Emax wasn’t anticipating a “price war.”
“Online e-commerce will definitely get a boost, but you have to remember that the UAE is a much more regulated market than the US. We are aggressively pushing into the online sphere since that is what consumers in the UAE are expecting of us,” he stated.
Like Agrawal, Mahesh Chotrani, assistant vp of Jacky’s Electronics, stated that digital merchandise gross sales would see a spike before the introduction of the VAT, however he anticipated that to occur within the final quarter of the 12 months. However, he additionally identified that buyers would quickly adapt to the change. “The VAT is a long-term initiative, so people will soon get used to any change in prices and shopping for electronic items will soon continue.”
Asked what had been essentially the most wanted merchandise at Gitex this 12 months, Chotrani pointed to 2-in-1 notebooks within the convertibles section, adopted by gaming notebooks. He additionally pointed to an growing demand for big HD and UHD sensible TVs, particularly these within the 55-inch and above dwelling class. “As always there is a demand for smartphones, particularly the latest Samsung and iPhone models, and lastly, we have the SLR cameras such as Canon and Nikon, which are also drawing large crowds this year.”
VR to drive gaming section
The gaming trade within the UAE is on a gentle upward development, pushed by the demand from customers for the newest merchandise available in the market.
Speaking on the sidelines of the continuing Gitex Shopper exhibition, Raghav Koorichh, client model supervisor for EMEA rising markets at Dell, stated that the gaming trade within the UAE is value round $1 billion and is predicted to hit $4 billion by 2020.
“We see a huge potential in this market,” he stated. “While the rest of our categories have been recording a stable performance, the gaming segment has been seeing double digit growth. The PC gaming category, in particular, has been growing over the last two years. A lot of people are actively getting into the gaming experience due to a number of new technologies that are driving the demand in the segment.”
One such know-how that has captured the creativeness of customers is digital actuality (VR). Koorichh famous that VR-enabled gadgets have seen an enormous spike in demand and are common with customers of all ages. “VR has really attracted a whole new generation of gamers, and we have been catering to this segment by expanding our portfolio of gamer products.”
Asked in regards to the spending energy of players within the UAE, Koorichh defined that whereas gaming as a class was nonetheless thought of a distinct segment section, it was steadily rising. “Gamers in the UAE know their technology. They are well informed about the latest products in the market, since a lot of them follow video blogs on the latest product launches. Because of this, they want the latest products and we have to do our best to provide them with what they want.”
Over 35,000 merchandise to be discovered
The Gitex Shopper Spring Edition 2017 opened on Wednesday, with retailers showcasing over 35,000 merchandise, bundle gives and competitions, all beneath one roof.
Buti Saeed Al Ghandi, second vice chairman of the board, Dubai World Trade Centre Authority, formally inaugurated the occasion. Power retailers, E-Max, Jacky’s Electronics, Jumbo Electronics, Plug Ins, and Sharaf DG, are all showcasing their newest gadgets, devices and equipment, as customers eagerly stuffed their baskets with unique bundles and gives on the occasion. Visitors who spend Dh1,500 and extra are entered right into a prize draw to win Dh25,000 money prize day by day of the present, whereas 40 Dell Inspiron 11 3168 laptops will likely be snapped up within the Visit and Win raffle, and one other 40 laptops can be found within the Scratch and Win raffle. Brands on the present embody Acer, Asus, Alienware, Apple, Canon, Dell, HP, Hisense, Huawei, Isukoshi, LG, Lava, Lenovo, Nestle, Nikon, Microsoft, Moto, Oppo, Samsung, Sony, Toshiba, and extra.
Students visiting Gitex Shopper this week could have the chance to submit their greatest report playing cards to win 4 college scholarships provided by Amity University Dubai, with a price of Dh37,500 every. Applicable to any Bachelor’s Degree or Master’s Degree provided by the University, one scholarship will likely be awarded to the coed submitting the report card with the very best marks every day of the 4 day occasion.
Gitex Shopper Spring 2017 runs from March 29 to April 1, and opens from 11:00am to 11:00pm day by day. This 12 months, tickets for Gitex Shopper will likely be priced on the particular worth Dh20 for all days and can be found to purchase on-line, in addition to choose UAE Exchange shops. Entry is free for kids under the age of 5.
Top deals at Gitex Shopper 2017
Microsoft Surface Pro 4: Was Dh4,499; pay solely Dh2,999 with cashback value Dh1,500
Samsung 65″ SUHD Curved TV (UA65KS9500): Dh14,999; get Dh6,000 voucher
Samsung Galaxy S7/S7 Edge: Get Dh1,922 value of freebies, together with GearVR2
Sony 75″ Android 4K TV (KDL75X8500D): Dh12,999; get a free Moto Z value Dh2,299
Samsung 65″ UDH Curved TV (UA65KU7350): Dh8,999; get a free 128GB iPhone 7 value Dh2,999 and Yashica sound bar value Dh499 (Dh3,498 financial savings)
Samsung 55″ SUHD 4K Curved TV: Dh8,499; get a free Moto Z value Dh2,299, Yashica sound bar value Dh499 and reward voucher value Dh700 (Dh3,498 financial savings)
Samsung Galaxy S6 Edge: 53% off; pay Dh1,499 as an alternative of Dh2,299
Samsung 78# SUHD 4K Curved sensible LED TV (UA78KS9500KXZN): Pay Dh24,999 as an alternative of Dh34,999 (save Dh10,000)
LG 65″ Super UHD sensible TV (65UH770V) and BMW 320i: Pay Dh95,999 as an alternative of Dh151,799 (save Dh55,800)